Observe
Evaluate search-term and target performance.
Search-term operations
Turn proven search terms and product targets into reviewable campaign moves while controlling duplication and waste.
Explainable by design
Evaluate search-term and target performance.
Apply evidence, volume and economic rules.
Prepare the destination and required negatives.
Execute only under the selected control mode.
Rollout boundary
Thresholds and supported actions depend on account data maturity and verified campaign structure.
See the connected workflow, not an isolated feature.